March Madness Goes Digital With SportsDesk Media

Chicago, IL (PRWEB) March 17, 2015

This week, 68 men’s and 64 women’s college basketball teams aim to survive the first two rounds of the NCAA tournament on the court to make it to the Sweet Sixteen, but many university athletic departments, conferences and even the NCAA itself are discovering championship levels of success at the box office with return-on-investment of 2400%+ by implementing SportsDesk Media.

SportsDesk Media’s college client roster reads like its own Sweet Sixteen with the Atlantic Coast Conference, Ball State University, Big Twelve Conference, East Carolina, Georgia Tech University, Mississippi State University, Mountain West Conference, NCAA, Rice University, University of California-Los Angeles, University of Central Florida, University of North Colorado, University of Oklahoma, University of South Carolina, University of South Florida and the University of Washington.

“Whether you’re a #1 or #16 seed, schools big and small are realizing the power of using SportsDesk Media to better understand their fanbase and create new revenue-generating opportunities,” said SportsDesk Media Founder Eric Fernandez. “The power of harnessing Big Data is changing the engagement strategies for schools in real-time.”

Through its partnership with the NCAA, SportsDesk Media is developing a digital-based ticket sales campaign for the Women’s Final Four including the First and Second Round game. The NCAA will use SportsDesk Media to customize creative ads and push ticket sales for early round games within minutes of bracket selections. With a minimal time span to sell tickets, the schools selected as host sites will now have the ability to begin selling tickets almost instantly. With the Final Four changing locations every year, using digital ads is the most efficient and effective way to get the message out to those fans most likely to buy tickets. The ability to use real-time data allows the NCAA to measure the effectiveness of the messaging and make any necessary adjustments.

“In an effort to continue growing NCAA Women’s Basketball, the last few years focused on research that provided insight into what changes should be made to increase attendance and revenue while providing the best experience for the student-athletes.  One of those changes was allowing the Top 16 teams to host the First and Second Rounds of the NCAA Championship, so the schools only have a few days to sell tickets after the bracket is revealed on Selection Monday,” said Tracie Hitz, NCAA Director of Business Operations “Enter SportsDesk Media.  With my experience working with them in the past, I knew they would create a plan that would give our schools the tools they needed to sell a lot of tickets in a short amount of time.  Having SportsDesk Media on my team makes us confident that we will be successful even though it’s our first year navigating through this new format.”

Fan analysis provided by SportsDesk Media gives colleges information on their fans including demographics, needs, attitudes and purchasing behaviors. The fan analysis has allowed teams to improve marketing decisions, develop new ticketing strategies, and create new sponsorship and athletic department foundation revenue.

“Our core mission is to accelerate fan passion and the digital platforms of SportsDesk Media allows us the ability to more effectively, efficiently and economically reach, engage and monetize Sooner Nation with the push of a button in real-time,” said Charlie Taylor, Assistant Athletic Director for Marketing for the University of Oklahoma athletic department.

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ABOUT SPORTS DESK MEDIA: SportsDesk Media is a next generation digital media, analytics and marketing company.   Founded in 2012, SportsDesk Media portfolio of clients include progressive sports brands across professional and collegiate sports; including the Chicago Bears, Cleveland Browns, Cleveland Cavaliers, Cricket Australia, Oklahoma City Thunder, Sacramento Kings and more than a dozen college athletic organizations. For more information, please visit http://www.sportsdeskmedia.com or @sportsdeskmedia.







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Livefyre Launches Sidenotes, Brings Annotations to Mainstream Media

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San Francisco, CA (PRWEB) April 16, 2014

Livefyre, provider of the leading real-time conversation and social curation platform, today announced it has launched Sidenotes, the world’s first widely available web annotation technology.

Livefyre Sidenotes inspires focused conversations by enabling users to engage directly with specific pieces of content as they read. With Sidenotes, readers can select any text or image on a page to start a conversation about that particular object. Users can also share Sidenotes to Twitter and Facebook, and tag friends to draw more people into the conversation from their social networks. With Sidenotes, every piece of content on the page becomes interactive.

Sidenotes appear as each user hovers his or her cursor over the content, making it effortless to discover and join new conversations as they read. Users can also upvote and downvote each other’s Sidenotes, ensuring the best user content always appears first. The entire Sidenotes experience is available on mobile interfaces as well, where it takes on a specific form perfectly built for mobile web interaction.

“When you’re reading anything—a book, an article, song lyrics—it’s rarely the entire thing that grabs your attention. By allowing people to engage with the precise moments they truly connect with, we’re creating completely new formats for conversation,” said Livefyre founder and CEO Jordan Kretchmer. “We believe people will feel so empowered by what they can do with Sidenotes that they’ll come to expect this kind of interaction everywhere.”

Sidenotes is available to the over 600 premium publishers and brands that are using StreamHub:Core, the 100,000 blogs that use Community Comments via a WordPress plug-in and over a million Storify users, collectively reaching almost 2 billion page-views each month. For the first time in history, consumers will be able to leverage this form of collaboration on a massive scale, thanks to the depth and reach of Livefyre’s existing and future network.

Livefyre customers who will be the first to use Sidenotes include Interscope Geffen A&M, Salon, FOX Business and FOX Sports.

“Since we have a vocal and opinionated community at Salon, we’re looking forward to offering them other ways to engage with each other and with our writers,” said Dave Daley, Editor in Chief for Salon. “With our integration of Sidenotes, we’re eager to help pioneer exciting, new parallel discussions amongst our community.”

“With Sidenotes, we’re able to offer fans a more meaningful way to discuss their favorite lyrics,” said Lee Hammond, VP of digital for Interscope Geffen A&M, who is using Sidenotes on multiple artist websites, including ImagineDragonsmusic.com. “This is yet another tool that helps us reimagine the artist website experience, letting fans discuss their favorite lyrics or phrases in the same place that they can listen to the latest tracks, watch the latest videos and buy merchandise.”

Sidenotes is mobile-ready, can be deployed in any language, and is customizable for various page layouts and international reading conventions.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, and advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 600 leading brands including AOL, Bravo, Burger King, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.

Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre or @storify.







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