Spin Master Ltd. Expands Its Revolutionary Ionix Building System

Toronto, ON (PRWEB) February 12, 2014

Spin Master’s Ionix construction system, creator of the successful line of Tenkai Knights, is expanding its portfolio to include characters from DreamWorks Animation’s much anticipated “How to Train Your Dragon 2” and the incredible world of Pokémon. Ionix construction bricks shapeshift into characters and will allow kids to train, evolve, and build their favorite characters from Dragons and Pokémon in a whole new way. Additionally, Ionix bricks are 100% compatible with other leading construction systems.

“Dragons and Pokémon represents the greatest children’s entertainment platforms in the world. Spin Master is thrilled to welcome great characters like Hiccup, Toothless, Pikachu and Squirtle to the Ionix family,” explains James Knight, VP Global Construction. “We’re extremely excited for these toys to hit the shelves and for kids to see the shapeshifting magic for themselves.”

The ground-breaking success of How to Train Your Dragon, followed by their television show on Cartoon Network (DreamWorks Dragons: Defenders of Berk) will be followed up this summer with a massive media campaign surrounding their new movie How to Train Your Dragon 2. Ionix, by Spin Master Ltd., will bring the Dragons of Berk to life in a whole new way. Now kids can build their dragons and take them into battle against Drago and his horde of dragon hunters!

”DreamWorks Dragons is establishing itself as a year-round, global franchise and Ionix is the latest example of Spin Master’s commitment to creating fantastic lines befitting of these incredible characters and stories,” commented DreamWorks Animation’s Global Head of Consumer Products Michael Connolly.

A leading children’s entertainment franchise, Pokémon features a wide array of offerings from video games, the Pokémon Trading Card Game, animation, and various licensed products. Pokémon X and Pokémon Y recently became the fastest selling video game on the Nintendo 3DS system, selling nearly 12 million copies worldwide since its October 2013 launch and adding to the more than 245 million Pokémon video games sold to date. With more than 20 billion Pokémon TCG cards shipped globally and nearly 800 episodes currently in its animation library, Pokémon is a long-standing hit among fans around the world. Ionix by Spin Master Ltd. will bring iconic characters like Pikachu, Chespin, Fennekin, Froakie, and others to life, allowing fans to construct their favorite Pokémon using Ionix’s revolutionary shapeshifting bricks.

“We are thrilled to bring the world of Pokémon to Ionix and the construction category,” said J.C. Smith, director of Consumer Marketing, The Pokémon Company International. “Fans will love playing out exciting adventures with their favorite Pokémon characters in an entirely new and innovative way.”

How to Train Your Dragon by Ionix will be available at major retailers in May, 2014 and Pokémon by Ionix in October, 2014.

For additional information, please visit http://www.ionixbricks.com or visit Spin Master’s NY Toy Fair Booth #767 at the Jacob K. Javits Convention Center, 11th Avenue between W. 34th & W. 39th Streets between Sunday, February 16th and Wednesday, February 19th.


Rachel H. Griffin                        

Director of Global Communications                

Spin Master (Los Angeles)                     



About Spin Master Ltd.

A multi-category children’s entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2009-2010 Boy’s Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Spin Master Games™ including the popular Hedbanz™, Tech Deck™, Zoobles™ and SpyGear™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan. For additional information please visit: http://www.spinmaster.com

About DreamWorks Animation:

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 28 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots and The Croods.

About Pokémon:

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit http://www.pokemon.com.

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